December 15, 2020

Source information: Innovation in Adverse Times

Intro

Over 1 Billion views related to chess in 2020

Source: Global YouTube views for videos related to chess, January 1st 2020 to December 1st 2020

Over 3M views for "witchcraft 101" videos in 2020

Source: Global YouTube views for videos with "witchcraft" and "101" in the title, January 1st 2020 to December 1st 2020

66% of people in Germany used YouTube to develop a new hobby

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1830 individuals aged 18-44 in Germany. Nov 2020. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Develop a new hobby [Sum of everyday to less than once a month]

94% in India used YouTube to learn to do things themselves

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1969 individuals aged 18-44 in India. Nov 2020. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Learn to do things myself (how tos, DIY…) [Sum of everyday to less than once a month]

In 2020, 83% in Brazil used YouTube to watch replacements of live events

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1906 individuals aged 18-44 in Brazil. Nov 2020. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Watch online replacements of live events (e.g. concerts, sports) [Sum of everyday to less than once a month]

Total daily livestreams on YouTube grew 45% in the first half of 2020

Source: Internal YouTube data, January 2019 to June 2019 compared to January to June 2020


Chapter 1: A New Age of Creators

New channels trying to build an audience on Youtube up 95% in 2020

Source: Internal YouTube data measuring the number of new channels trying to build an audience, January 2019 to November 2019 compared to January 2020 to November 2020

47% agree that their favorite online creators can be difficult to categorize into one genre

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? My favorite online creators can be difficult to categorize into one genre [Sum of strongly agree and tend to agree]

Dad, how do I? lifetime channel subscribers

Source: Dad, how do I? channel subscribers, all-time

Nancy Risol channel subscriber growth

Source: Nancy Risol channel subscribers, April 2019 compared to July 2019

In Focus: Indigenous Rappers

Nancy Risol lifetime channel subscribers

Source: Nancy Risol channel subscribers, all-time

Top Indigenous creators earned over 100M views in Ecuador

Source: Global YouTube views for uploads to channels like AshukitO, Nancy Risol, Ahora Pit, Edis Vlogs, El Aparato, and Ruth Guaman, January 1st 2020 to December 1st 2020

In Focus: Senior Creators

Tito Charly channel subscriber growth

Source: Tito Charly channel subscribers, all-time

In Focus: VTubers

A.I. Channel channel subscriber growth

Source: A.I. Channel channel subscribers, all-time

47% of viewers are open to watching content from creators or characters who are fictional or virtual

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? I’m open to watching content from creators or characters who are fictional or virtual [Sum of strongly agree and tend to agree]

In Focus: Dad How Do I?

Dad, how do I? channel subscriber growth

Source: Dad, how do I? channel subscribers, all-time

Additional Stats

Chart: VTuber views grew to over 1.5B views per month by Oct 2020

Source: Global YouTube views for uploads to channels identified as Virtual YouTubers through channel metadata and manual review, January 2016 to October 2020

New channels trying to build an audience on Youtube up 95% in 2020

Source: Internal YouTube data measuring the number of new channels trying to build an audience, January 2019 to November 2019 compared to January 2020 to November 2020

There are 728 million people in the world over the age of 65. In the next 30 years, this number will more than double

Source: United Nations Dept. of Economic and Social Affairs, October 2020.

58% of people are open to watching digital content made by creators of any age

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? I’m open to watching digital content made by creators of any age [Sum of strongly agree and tend to agree]


Chapter 2: The Interactive Audience

Travis Scott Fortnite concert attended by 12M fans

Source: @FortniteGame Twitter

Dream's lifetime channel subscribers

Source: Dream channel subscribers, all-time

BTS and BLACKPINK 24 hour views and Premiere records

Source: YouTube All-Time Top 24 Hour Music Debuts

84% in Brazil say they've watched livestreams this year.

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of n=1927 individuals aged 18-44 in Brazil. Nov 2020. Q text: Have you watched any livestreams this year? [Yes]

Brazilian artists now own 4 of 5 of the top music livestreams of all time

Source: Global YouTube music livestreams ranked by peak concurrent viewers, all-time

40% say they participated in an activity simultaneously while they watched a video online

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=12,484. Q text: During 2021, overall do you think you will watch more, less or about the same amount of each of the following types of content online as you did in this year (2020)? Live music (such as concerts, live streams) [Sum of a lot more and a little more]

Among Us views in September 2020

Source: Global YouTube views for videos related to Among Us, September 2020

Among Us animation video views in September 2020

Source: Global YouTube views for videos related to Among Us with variations of "animation" in the title, September 2020

73% of people say they have watched gaming on online video platforms this year

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: How often, if at all, have you watched the following type of content on online video platforms this year? Gaming [Sum of everyday to less than once per month]

58% of livestream viewers report that watching livestreams helps them feel connected to something bigger than themselves

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: [Among those who have watched livestreams] To what extent do you agree or disagree with each of the following statements? Watching livestreams makes me feel connected to something bigger than myself [Sum of strongly agree and tend to agree]

In Focus: Fitness

72% of people used YouTube during 2020 to exercise or keep fit

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,525. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Exercise / keep fit [Sum of everyday to less than once a month]

The Body Coach TV's channel subscribers

Source: The Body Coach TV channel subscribers, 2020

Marina Takewaki's channel subscribers

Source: Marina Takewaki channel subscribers, 2020

Chloe Ting amassed 14M new subscribers in 2020

Source: Chloe Ting channel subscribers, 2020

In Focus: Minecraft Speedruns

Dream's channel subscribers

Source: Dream channel subscribers, 2020

Views of Dream's Minecraft Speedrun series videos

Source: Global YouTube views for Dream's uploads with variations of "speedrun" in the title, all-time

Graph: Views of top 5 video games in 2020

Source: YouTube Gaming

In Focus: Watchalongs

Fans report games are less enjoyable when stadiums are empty

Source: Statista [link https://www.statista.com/statistics/1122870/fan-attendance-enjoyment-live-sports/]

58% of livestream viewers report that watching livestreams helps them feel connected to something bigger than themselves. Specifically citing the live comment feed as part of the fun

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: [Among those who have watched livestreams] To what extent do you agree or disagree with each of the following statements? Watching livestreams makes me feel connected to something bigger than myself [Sum of strongly agree and tend to agree]

Additional Site Data

New channels trying to build an audience on Youtube up 95% in 2020

Source: Internal YouTube data measuring the number of new channels trying to build an audience, January 2019 to November 2019 compared to January 2020 to November 2020

Among livestream watchers, 56 percent of people agree that watching livestreams can be just as good as being at an event in person

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=10,668. Q text: [Among those who have watched livestreams] To what extent do you agree or disagree with each of the following statements? Watching livestreams can be just as good as being at the event in person

Graph: Home workout video views hit a peak in April

Source: Global YouTube views for exercise videos with “home” or “no equipment” in the title, January 2020 to October 2020.

Graph: Views of top 5 video games in 2020

Source: YouTube Gaming

Graph: Blackpink and BTS hold 8 of the top 10 biggest 24-hour music video debuts of all time

Source: YouTube All-Time Top 24 Hour Music Debuts

73 percent of people say they have watched gaming on online video platforms this year

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: How often, if at all, have you watched the following type of content on online video platforms this year? Gaming [Sum of everyday to less than once per month]


Chapter 3: Adapting to Adversity

48% rely on online videos to show them new perspectives on cultural issues

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? I rely on online videos to show me new perspectives on cultural issues [Sum of strongly agree and tend to agree]

Graph of Public Enemy - "Fight The Power" views

Source: Global YouTube views Public Enemy - "Fight The Power" on YouTube, April 2020 to July 2020

82% have used YouTube during 2020 to learn to do things themselves

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,525. Q text: During 2020, how often, if at all, have you personally used YouTube to do each of the following? Learn to do things myself (how tos, DIY…) [Sum of everyday to less than once a month]

54% of people agree that this year, watching humorous creators or content online helped them cope with difficult moments

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? This year, watching humorous creators or content online helped me cope with difficult moments [Sum of strongly agree and tend to agree]

Jay's Virtual Pub Quiz regularly saw over 100K peak concurrent viewers

Source: Peak concurrents for Jay's Virtual Pub Quiz livestreams, 2020

In Focus: Being Black In

Uploads of "Being Black In" videos

Source: Global YouTube uploads for videos with "being black in" in the title, January 2020 to June 2020

In Focus: Teachers Teaching Teachers

In 2020 1.5B students transitioned to modified schooling

Source: UNESCO [link https://en.unesco.org/covid19/educationresponse/globalcoalition]

Additional Stats

54 percent of people agree that, this year, watching humorous creators or content online helped them cope with difficult moments

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: To what extent do you agree or disagree with each of the following statements? This year, watching humorous creators or content online helped me cope with difficult moments [Sum of strongly agree and tend to agree]

Over 1.6B students have been affected by school closures globally because of the pandemic

Source: UNESCO. [link: https://en.unesco.org/covid19/educationresponse]

Graph: Daily views for protest-related songs spiked this summer

Source: Global YouTube views for Public Enemy - "Fight The Power" and Childish Gambino - "This Is America," January 2020 to July 2020

Graph: Videos with variations of “beginner” in the title collected over 9 billion views globally in 2020

Source: Global YouTube views for videos with variations of "beginner" in the title, January 2019 to December 2019 compared January 2020 to December 2020

73 percent of people say they have watched gaming on online video platforms this year

Source: On behalf of YouTube, Ipsos MORI conducted an online survey of individuals aged 18-44 in US, UK, FR, DE, JP, IN, BR, SA, EG, Nov 2020. n=16,988. Q text: How often, if at all, have you watched the following type of content on online video platforms this year? Gaming [Sum of everyday to less than once per month]


In Conclusion

Views of "Baby Shark" and "Despacito"

Source: Global daily cumulative views for Luis Fonsi - Despacito ft. Daddy Yankee and Baby Shark Dance | PINKFONG Songs for Children, all-time