Methodologies
Top Trending Videos *
Based on in-country views of videos uploaded in 2021, excluding Shorts, music videos, trailers, and children's videos. One video per creator. Source: Google data, 1 January - 1 November, 2021
Top Music Videos **
Based on in-country views of official music videos uploaded in 2021. Source: Google data, 1 January - 1 November, 2021
Top Creators
Based on in-country subscribers gained in 2021, excluding Shorts creators, artists, brands, media companies, and children's content. One channel per creator. Source: Google data, 1 January - 1 November, 2021
Breakout Creators
Based on in-country subscribers gained in 2021, excluding Shorts creators, artists, brands, media companies, and children's content. Only channels with +200% YoY growth in 2021 compared to subscribers gained in 2020 (tripling in size). One channel per creator. Source: Google data, 1 January - 1 November, 2021
Top Shorts Creators
Based on in-country subscribers gained in 2021, only channels that primarily upload Shorts. More than half of the 25 most recent videos are Shorts, and more than half of total views in 2021 are coming from Shorts. One channel per creator. Source: Google data, 1 January - 1 November, 2021
* Paid views and views coming from related videos have been removed.
** Paid views have been removed.
Top Music Video Assets
United States
United Kingdom
France
Germany