How to make money on YouTube

When it comes to turning your ideas into income, you've got options.
From traditional ads to selling merchandise to memberships for your fans, there are a lot of ways to use your channel and videos to make money.

YouTube Partner Programme

The YouTube Partner Programme (YPP) lets qualifying creators tap into different ways to earn revenue, gives access to 1:1 chat and email support, and allows you to use the Copyright Match Tool.

To qualify for the YPP, you need to be in good standing with YouTube, have 4,000 valid public watch hours in the previous 12 months and at least 1,000 subscribers.

You will also need to follow all the YouTube monetisation policies, live in a country/region where the YouTube Partner Programme is available and have a linked AdSense account.

Learn more about the YPP

Once you're in the programme, you can start earning money from ads and from YouTube Premium subscribers watching your content. You can also explore other revenue streams besides ads, like channel memberships or Super Chat.

Read more about how to earn money on YouTube

Read about the ads algorithm

Multiple ways to earn

Learn about your options for earning money on YouTube, explore what makes the most sense for your channel and start earning.

*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.

Earn ad revenue from display, overlay and video ads that run on your channel. With YouTube Premium, you can earn a portion of a subscriber's fee when they watch your content.

Give your fans another way to connect with you during live streams and Premieres. Super Chat and Super Stickers are fun, bright messages and stickers that fans can buy to show their support and help them stand out.

Read more about Super Chat and Super Stickers

Sell your products like merchandise directly to your fans. Just connect your shop and you can display your products on a shelf underneath your videos and live streams. Plus, you'll unlock the 'Shop' tab on your channel — your own shopfront on YouTube.

Learn more about selling your products on YouTube

*Subject to eligibility requirements.

Channel memberships are a great way to offer your biggest fans exclusive benefits like custom loyalty badges, emoji and members-only content when they join your channel as a paid, monthly member. The best part? You pick what rewards to offer and how much to charge for each membership level.

Learn more about memberships

*Subject to eligibility requirements.

Connect with brands that want to partner for branded content campaigns. BrandConnect uses Google technology to understand your audience, match you with great brands and help drive results with full-service campaign management. We show you your options, you decide which brands you work with.

More information on BrandConnect

*Subject to eligibility requirements.

The YouTube Shorts Fund is a new programme that is giving creators access to $100M across 2021 and 2022. If you're a creator that is shooting and sharing Shorts, you're eligible to participate and make money on your videos.

Learn more about the YouTube Shorts Fund

Super Thanks provides another source of revenue while giving fans a fun way to express their gratitude for your content. With Super Thanks, viewers can buy a fun, 'clapping' animation shown only to them on top of your channel's video. Purchasers will also get a distinct, colourful comment in the video's comments section, so you can easily connect with your biggest supporters.

Learn more about Super Thanks

*Subject to eligibility requirements.