Programmes and initiatives

YouTube has various offerings and initiatives to celebrate and promote creators, help them unlock new opportunities and resources and get them more involved with the community.

Programmes and initiatives

Creator 360

Creator 360 is a virtual programme for monetising creators designed to inspire and support their growth on YouTube. Creators are invited to participate in workshops, executive Q&A, creator panels and more.

Discover Creator 360

Creator on the Rise

Creator on the Rise identifies and celebrates many diverse and vibrant creators that emerge on the platform everyday. Featured creators are highlighted on Explore for 24 hours.

Explore Creator On the Rise

YouTube Gaming Week

YouTube Gaming Week is an event designed to build creativity, spark connections, and inspire all gaming creators. An agenda packed full of tips, tricks and inspiration to level-up your channel right ahead of gamescom!

Learn more on YTGW

Creator Research

Creator Research asks creators like you for your thoughts and feedback in order to help shape the future of YouTube.

Help make us better

#YouTubeBlack Voices Fund

#YouTubeBlack Voices Fund is a multi-year commitment dedicated to centring and amplifying black perspectives on YouTube.

Learn more about the #YouTubeBlack Voices Fund

YouTube Contributors

YouTube Contributors is a community of passionate people who provide peer-to-peer answers and education in forums and videos in various languages and help improve our products.

Join YouTube Contributors


Creator Awards recognise your passion and hard work, and celebrate your achievements and special milestones.

See Creator Awards

YouTube Giving

YouTube Giving allows eligible creators to fundraise for nonprofits by adding the donate button to their videos and live streams, so viewers can donate directly on the video watch page or in live chat.

Support a cause