Cider

Video action campaigns on YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

33%

more-efficient CPA

46%

increase in conversion rate

40%

increase in new customers

Challenge

To reach their goal of growing revenue and increasing customers at sustainable costs, Cider turned to Google Ads solutions to complement their social strategy.

Goals: Action

Approach

Leveraging their vertical video assets, Cider built Video action campaigns on YouTube Shorts. They also combined in-market audience targeting with custom intent targeting to engage people most likely to convert. Finally, by defining add-to-cart as the campaign-level conversion goal, Cider expanded their remarketing lists at lower costs.

Products Used

Video action campaigns on YouTube Shorts

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here