Jump to content
Start now

Introduce your business to new customers

YouTube has over 2 billion deeply engaged viewers each month. Get noticed by the ones who matter to your business with YouTube Ads.

Awareness Consideration Action

Ads that capture attention

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Bumper ads

Highlight your most memorable messages with these quick, non-skippable ads. Learn more

Non-skippable in-stream ads

Make sure that potential customers see the full story with a non-skippable ad that plays before, during or after their video. Learn more

Masthead

Reach more potential customers in a short amount of time by featuring your ad at the top of the YouTube Home feed. Learn more

Suggested audiences

Reach detailed demographics, affinity or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – Set an average of how much you're willing to pay every thousand times your ad is shown. Learn more

Specs

Skippable after 5 seconds
Open length, 15–30 seconds recommended

Suggested audiences

Reach detailed demographics, affinity or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – Set an average of how much you're willing to pay every thousand times your ad is shown. Learn more

Specs

Non-skippable
6 seconds or less

Suggested audiences

Detailed demographics, affinity or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – Set an average of how much you're willing to pay every thousand times your ad is shown. Learn more

Specs

Non-skippable
15 or 20 seconds, depending on regional standards

Suggested audiences

Detailed demographics, affinity or custom audiences. Learn more

Bidding approach

Fixed cost-per-day (fixed CPD) or cost-per-thousand-impressions (CPM). Masthead ads are only available by reservation, with minimum spend requirements. Talk to your Google Ads specialist for details.

Specs

Non-skippable
15 or 20 seconds, depending on regional standards

Ads that capture attention

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Suggested audiences

Reach detailed demographics, affinity or custom audiences. Learn more

 Bidding approach

Target cost-per-thousand impressions (tCPM) – Set an average of how much you're willing to pay every thousand times your ad is shown. Learn more

 Specs

Skippable after 5 seconds
Open length, 15–30 seconds recommended

 LEARN ABOUT SKIPPABLE IN-STREAM ADS

Bumper ads

Highlight your most memorable messages with these quick, non-skippable ads. Learn more

Suggested audiences

Reach detailed demographics, affinity or custom audiences. Learn more

 Bidding approach

Target cost-per-thousand impressions (tCPM) – Set an average of how much you're willing to pay every thousand times your ad is shown. Learn more

 Specs

Non-skippable
6 seconds or less

 LEARN ABOUT BUMPER ADS

Non-skippable in-stream ads

Make sure that potential customers see the full story with a non-skippable ad that plays before, during or after their video. Learn more

Suggested audiences

Detailed demographics, affinity or custom audiences. Learn more

 Bidding approach

Target cost-per-thousand impressions (tCPM) – Set an average of how much you're willing to pay every thousand times your ad is shown. Learn more

 Specs

Non-skippable
15 or 20 seconds, depending on regional standards

 LEARN ABOUT NON-SKIPPABLE IN-STREAM ADS

Masthead

Reach more potential customers in a short amount of time by featuring your ad at the top of the YouTube Home feed. Learn more

Suggested audiences

Detailed demographics, affinity or custom audiences. Learn more

 Bidding approach

Fixed cost-per-day (fixed CPD) or cost-per-thousand-impressions (CPM). Masthead ads are only available by reservation, with minimum spend requirements. Talk to your Google Ads specialist for details.

 Specs

Non-skippable
15 or 20 seconds, depending on regional standards

 LEARN ABOUT MASTHEAD ADS
YouTube Select

Make the best of YouTube yours

Reach audiences with a diverse mix of relevant channels and programmes, on all of their favourite screens.

Learn about YouTube Select

Make the most of your campaigns

Best practices for awareness

Best practices for awareness

Set your video campaigns up for success with proven tips for capturing attention.

 Learn more
See how you're doing

See how you're doing

Understand what's working and what can be adjusted with our free measurement tools.

 Learn about measurement

Get started with YouTube Ads

Start now

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here