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Creative resources

Build eye-catching ads that drive results with helpful tools, inspiring ad examples and more.

YouTube creative directory

Whether you're starting from scratch or repurposing a video that you already have, our trusted creative partners can help you make a great ad.

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The ABCDs of effective creative

The video that you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed — and gets results.

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Google Ads video creation tools

Google Ads video creation tools allow you to quickly build ads optimised for YouTube – no elaborate tools or experience required. Just upload your brand assets, choose from our catalogue of proven templates, and start creating.

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Video Ad Sequencing

Let your ads tell a story that unfolds over time across devices and formats. Set your own order, or let customers experience your ads based on their engagement.

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Video ad examples to inspire you

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here