Pringles
Pringles masters tentpole marketing moments with TrueView for reach.
120M
impressions
2:1
return on ad sales
3%
lift in sales
Challenge
For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.
Goals: Awareness
Approach
After exploring trends on YouTube, Pringles noticed a trend of 'flavour stacking'. Before the Super Bowl, Pringles ran six-second bumper ads about flavour stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the ad shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.
Products used
Bumper ads
TrueView for reach
TrueView video ads