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Rakuten

Ebates rebrands to Rakuten, using video 
and Search to drive performance.

4x

increase in branded searches

197%

decrease in cost per sign up

74%

increase in conversion

Challenge

In 2019, Ebates underwent a rebranding to its parent company, Rakuten. With over 20 years of history and awareness for the beloved Ebates brand, its goal was to get Rakuten to the same national level of awareness — all while driving growth in the midst of a rebranding campaign.

Goals: Awareness, consideration, action

Approach

Rakuten shifted from a traditional media strategy to a multi-channel strategy, strongly investing in Search and YouTube, for the first time. By investing in TrueView for action, they were able to drive aided awareness, increase search levels and decrease cost per acquisition.

Rakuten also shifted its creative story and messaging throughout the year, starting with awareness-focused creative, then moving to ones that drove consideration and ending with telling users that 'Ebates is now Rakuten'.

Products used

TrueView for action

YouTube custom intent audiences

Search

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here