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Be the business that people think of first

People are four times more likely to use YouTube over other platforms to find information about a brand, product or service.1 Show up to potential customers in those important moments with YouTube ads.

Awareness Consideration Action

Ads that build interest

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Suggested audiences

In-market, life events and custom audiences. Learn more

Bidding approach

Cost-per-view (CPV) – if users don't view or engage with your ad, you don't pay. Learn more

Specs

Skippable
Open length, 15–30 seconds recommended

Ads that build interest

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during or after a video plays. Learn more

Suggested audiences

In-market, life events and custom audiences. Learn more

 Bidding approach

Cost-per-view (CPV) – if users don't view or engage with your ad, you don't pay. Learn more

 Specs

Skippable
Open length, 15–30 seconds recommended

 LEARN ABOUT SKIPPABLE IN-STREAM ADS

Make the most of your campaigns

Best practices for consideration

Best practices for consideration

Get people interested in your business with proven tips for consideration campaigns.

 Learn more
See how you're doing

See how you're doing

Understand what's working and what can be adjusted with our free measurement tools.

 Learn about measurement

Get started with YouTube Ads

Start now

1 Source: Google/Talkshoppe, US, whyVideo study, n=2000 A18–64 Genpop video users, Feb 2020

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here