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Make videos that your audience will remember

The power of video is undeniable and, when used strategically, an important way to reach a new audience. Whether you’re just getting started or an experienced video creator, the story types and techniques below can help you create ads that get results.

Production types

The first step on your road to reaching new customers is understanding the most effective way to showcase what you have to offer through video. Use one or more of these popular production techniques to bring your story to life.

Selfie style
Simple backdrop
Voiceover
Point and shoot
Top-down
Product in action
Told with text
Built from stills
Animation
User showcase

Story types

We've found that the first ads small and medium-sized businesses create typically fall into three categories: business stories, product or service stories and promotional stories. Consider using these as a guide when you're thinking about the kind of video that you want to create.

Business story
Product or service story
Promotional story

Inspiration gallery

Sometimes there's nothing more powerful than finding inspiration in others. Take a few minutes to explore the following ad examples and tutorials, put together by creators like you, to help jump-start your journey into more meaningful results.

Find a partner to help you create the perfect video

Find a partner to help you create the perfect video

Check out the YouTube creative directory to find a collection of YouTube-approved partners that can help you bring your video to life.

Find a creative partner
Not on YouTube Ads yet? Sign up today.

Not on YouTube Ads yet? Sign up today.

Start connecting with potential customers and see results.

Learn about YouTube Ads
Ready to use video to your advantage?

Ready to use video to your advantage?

Create a compelling experience that makes a lasting impression.

Start making videos

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here