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Make the best of YouTube yours.

Viewers say that YouTube is the #1 platform with the most extensive video library (versus TV, OTT, and digital) ¹, which attracts millions of Canadians each month.
To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant and popular content. It’s relevancy at scale, which means greater ROI for your business.

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13M

Over 13 Million Canadians streamed YouTube on their TV screens in December 2020.2

0

According to Comscore, in December 2020, YouTube reaches 95% of Canadians across all audiences, making it the #1 ad supported video platform3

#1

Canadians say that YouTube is the #1 video platform they can't live without4

Reach the most engaged audiences on YouTube through the content they are most passionate about.

Lineups

Access content categories like Entertainment & Pop Culture, Food & Recipes, Sports and Music across devices and apps, including YouTube, YouTube Music and more.

Run of YouTube Select Lineups

Reach audiences by running across YouTube Select Lineups.

YouTube Select CTV

Their favourite content on their biggest screen. Reach audiences watching the best of YouTube on their connected TVs with YouTube Select CTV.

Custom

Looking for a specific mix of channels to support your brand? Your Google sales team can help you create a custom channel pack

Explore YouTube Select’s most popular categories

Top creators are continually giving eager fans new, exciting content. Take a look at some of the biggest hits right now.

Sample YouTube Select Lineups

Drive results across the customer journey

0

Across all MMMs we've Commissioned from Nielsen in the past two years that measured YouTube Select, we had greater sales per impression on TV in every one of them.5

82%

Across all MMMs we've commissioned from Nielsen in the past two years that measured YouTube Select, we had greater ROIs than TV in 82% of cases analyzed.6

Choose the right tools to build your campaign

Buy across Reservation and Display & Video 360. Find hard to reach audiences like cord cutters and light TV viewers on smart TVs through targeting the Living Room. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan to drive reach, engagement and results for your brand.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify7

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

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YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business.
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1 Google/Talkshoppe, CA, whyVideo study, n=1953 A18-64 Genpop video users (71% for viewers of YT vs 35% for viewers of other platforms), March 2020.

2 YouTube Internal Data, CA, December 2020.

3 Comscore VMX® Multi-Platform, Persons 18+, December 2020, Canada

4 Google/Talkshoppe, CA, whyVideo study, n=1953 A18-64 Genpop video users, March 2020.

5 Commissioned Nielsen MMM Meta-Analysis, Canada 2017-2018. Base: all the studies Google commissioned in 2017 and 2018 where YouTube Select was measurable, a total of 28 cases across CPG categories. Count based on incremental offline retail sales measured as a two-tailed significance > 90%. Effectiveness is defined as incremental sales per impression. Incremental offline retail sales measured for TV represents average across all TV broadcasters.

6 Commissioned Nielsen MMM Meta-Analysis, Canada 2017-2018. Base: all the studies Google commissioned in 2017 and 2018 where YouTube Select was measurable, a total of 23 cases out of 28 showed positive revenue-based ROI higher than TV. ROI is defined as incremental retail sales per $ invested for each Media activity. TV ROI represents the average across all networks and broadcasters, and TV spends are estimates based on available market rates. GP spend based on market rates across all demographics. Count based on incremental offline retail sales ROI measured as a two=tailed significance >90%

7 DoubleVerify and IAS Testing, Global, June 2018.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here