Xfinity Mobile
Xfinity Mobile turns data into dollars.
113%
lift in brand interest
3x
increase in search
10K
new customers
Challenge
With a wireless category full of established, extremely visible brands, Xfinity Mobile had to find a way to stand out. As a new entrant in a competitive category, they needed to show consumers why it was worth switching to them.
Goals: Awareness, Consideration
Approach
Xfinity Mobile created the campaign Data in Dollars. The series of preroll, 6-second ads played before the video viewers were about to watch, showing them how much the video would cost to stream using data from their current cellular provider.
Product used
Bumper ads