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Rakuten

Ebates rebrands to Rakuten, using video 
and Search to drive performance.

4x

increase in branded searches

197%

decrease in cost-per-sign-up

74%

increase in conversion

Challenge

In 2019, Ebates underwent a rebranding to their parent company, Rakuten. With over 20 years of history and awareness for the beloved brand, Ebates, their goal was to get Rakuten to the same national level of awareness – all while driving growth in the midst of a rebranding campaign.

Goals: Awareness, Consideration, Action

Approach

Rakuten shifted from a traditional media strategy to a multichannel strategy, strongly investing in Search and YouTube, for the first time. By investing in TrueView for action, they were able to drive aided awareness, increase search levels, and decrease cost-per-acquisition.

Rakuten also shifted their creative story and messaging throughout the year, starting with awareness-focused creative, then moving to ones that drove consideration, and ending with telling users that “Ebates is now Rakuten.”

Products used

TrueView for action

YouTube custom intent audiences

Search

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In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
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