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Dear Dahlia

After exploring different bidding strategies, Dear Dahlia discovered that value-based bidding outperformed other bidding strategies.

1.5X

return on ad spend

1.6X

conversion rate

44%

lower CPA

Challenge

Korean beauty brand Dear Dahlia had been relying on direct-to-consumer mail to attract consumers and drive sales. To further grow their sales, they explored a digital marketing strategy pairing Video action campaigns with value-based bidding.

Goals: Action

Approach

After running an A/B test, they learned that Target ROAS, a value-based bidding strategy, helped drive 1.5X return on ad spend at a 44% lower cost per action.

Products Used

Video action campaigns and value-based bidding

The experiment on tROAS bidding strategy helped us reach out to high-margin audiences while increasing efficiency even with limited marketing budget.

Sophia Woo, Performance Marketing Manager, Dear Dahlia, Baram International

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here