BlendJet
BlendJet's YouTube strategy led to 413% revenue growth
413%
revenue growth
3.85x
ROAS
569%
increase in spend year over year
Challenge
BlendJet wanted to invest in YouTube as a platform to drive sales, and they did just that!
Goals: Action
Surprise and delight new potential customers with an entertaining video that merges two major trends on YouTube - ASMR and oddly satisfying - into a single video while promoting the BlendJet 2 portable blender.
The team set a target ROAS goal and allowed the Google Ads algorithm to choose the most relevant placements to drive conversions at scale.
We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.