Bellroy

Sustainable accessories retailer grows sales with shoppable Video action campaigns and value-based bidding.

258%

higher ROAS

442%

higher conversion rate

162%

more conversions

Challenge

Bellroy had been running an always-on Video action campaign for remarketing and prospecting with Maximize conversions bidding – but wanted to improve their return on ad spend. After making the switch to value-based bidding, their ROAS increased by 258%.

Goals: Action

Approach

To optimize their bidding toward higher-value conversions, Bellroy switched from Maximize conversions to a target ROAS bidding strategy and set online purchases as the conversion goal for their Video action campaigns. They also followed best practices for audience targeting, bidding strategy, budget, and creative.

Products used

Video action campaigns with product feeds and tROAS beta

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